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Hardcore Year: $100k ARR

Introduction

Anton Cherkasov

Anton Cherkasov

Anton is a founder of Focus, which is a team management platform. He is also a writer in HackerNoon, The Startup, Good Audience, and other media. Previously Anton has worked in Wildberries (#1 eCommerce store in Russia). He is falling in love with growth hacking, product management, and football.


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Founder's Journey

Hardcore Year: $100k ARR

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Hard Core Year Focus

I created several startups and one of them is profitable. My last one was a blockchain platform for the recruitment industry. We wanted to change recruitment and become a unicorn. It was a marketplace where we didn’t manage to acquire two types of target audiences – companies and job seekers. It was a very challenging time. However, I decided to move forward and focus only on the B2B market. 

After a long time, I decided to create a new product for team management space and now everything will be different. First, it’s an open startup. Second, I will publish our journey and share all pitfalls and challenges we overcome. That’s why it’s time for Hardcore Year.

Our goal is $100k ARR in 1 year. 2020 is a really unusual year and as they said crisis is the best time for the new opportunities. Let’s check it out.

What’s Hardcore Year?

Kick ass challenge to get out of the comfort zone. Hardcore Year is the public and ambitious goal with sharing all key details during the journey. You will see the main problems we solve (or not) and of course data (probably, the most interesting for you :)). I am going to publish results at the end of each month.

I was inspired by great entrepreneurs who have already had their Hardcore Years. Here are the few of them:

Why $100k ARR?

$100k ARR is a great milestone to validate an idea of the startup. It means ~8.3k MRR, which allows us to live and to develop the business. I want to build a profitable business that earns money without venture investments and has enough growth to make a successful company. 

There is a decent amount of interesting entrepreneurs who tell their story. Groove, Andrei Azimov, Reilly Chaze, and others. They have already had great results and some of them completed their Hardcore Year. This blog might be interested for you as I start from scratch now. I will share pitfalls, mistakes, and insights I get as a founder of the early-stage startup. I will show how we make a startup in 2020.  

Each month I publish an update with key metrics. I hope it will help others to start their journey and make something valuable for the world. 

What is Focus?

My passion is simplifying complex things. We have a lot of different stuff every day. Different tools for work, challenges, goals, channels, news, and so on. That’s why I want to build a tool that helps companies to manage their team in a much better way than they have it now. To cut everything that is not important and focus on what really matters.

Focus is a team management software that helps to connect strategy with daily operations. It allows to get employees feedback and set the objectives. It’s not a usual project management tool. Because task managers don’t solve the real problem of management. They allow to do good task lists. However, many companies struggle with leadership and management. Employees don’t know how they affect the company’s goals. They even don’t know what are the main company’s goals in most cases. These issues and unskillful management directly impacts employees’ happiness and engagement. According the Gallup survey, 66% of employees are disengaged in their job. I want to fix it and make it better by giving companies the best tool to manage their teams.

What’s next?

I will publish updates at the end of a month. Subscribe to the newsletter to get the latest news about our journey. Also, connect with me on Twitter and LinkedIn.

Anton Cherkasov

Anton Cherkasov

https://usefocus.co/

Anton is a founder of Focus, which is a team management platform. He is also a writer in HackerNoon, The Startup, Good Audience, and other media. Previously Anton has worked in Wildberries (#1 eCommerce store in Russia). He is falling in love with growth hacking, product management, and football.

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