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AuthorAnton Cherkasov
Anton Cherkasov

Anton Cherkasov

https://usefocus.co/

Anton is a founder of Focus, which is a team management platform. He is also a writer in HackerNoon, The Startup, Good Audience, and other media. Previously Anton has worked in Wildberries (#1 eCommerce store in Russia). He is falling in love with growth hacking, product management, and football.

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Founder's Journey

Hardcore Year: $100k ARR

Posted on September 15th, 2020.

I created several startups and one of them is profitable. My last one was a blockchain platform for the recruitment industry. We wanted to change recruitment and become a unicorn. It was a marketplace where we didn’t manage to acquire two types of target audiences – companies and job seekers. It was a very challenging time....

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Focus

How to Stay Focused for Product Teams

Posted on July 10th, 2020.

Teams often lose focus on top priorities for a multitude of reasons. At Focus, we believe that staying concentrated on what “matters” is one of the most important skills for product teams. Here are some sources of distraction your team may face: The team works on a hard project for too long. Instead of validating the main...

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OKR

20 Human Resources (HR) OKR Examples

Posted on June 24th, 2020.

OKRs is a goal-setting framework that increases employee engagement while helping people to focus on the most important things. However, one of the biggest challenges with OKR is setting the right goals. I talked with a lot of HR Professionals who proved that their OKRs are not perfect. That’s why we gathered the best practices and...

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OKR

21 Marketing OKR Examples

Posted on May 29th, 2020.

OKR, in general, and marketing OKR are pretty hot topics right now. A lot of companies talk about how important it is to set the right goals. However, setting OKRs is a challenge for many companies. What marketing OKRs should we set? What key results should we set for SEO and content marketing? And so on.  We gathered the best...

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OKR

5 OKR Mistakes and How to Avoid Them

Posted on May 18th, 2020.

While speaking at many management conferences, I see that a lot of people struggle with setting OKRs (objectives and key results). The most important part I want to point out is that people often make similar OKR mistakes.  In this article, you find the top 5 mistakes that companies make when setting OKRs and the ways on how to...

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OKR

How to set powerful OKRs

Posted on May 8th, 2020.

Objectives and Key Results (OKRs) are a method of setting objectives and tracking key results. It aligns teams and people inside an organization and allows employees to focus on the most important goals. Table of contents Why should you use OKRs? Definition How to start? How to create objectives How to create key results Checklist for...

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Focus Updates

Meet the new Focus update 🚀

Posted on May 7th, 2020.

We’re excited to announce that after listening to your feedback we decided to make some improvements and today we’re launching a new Focus update! What’s new? So, what’s the point of this Focus update? After talking to a lot of people at different sizes of companies we came to realize that the #1 thing that makes or breaks...

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Interviews

Madhuri Aggarwal: About remote work, technologies, and skills for PMs

Posted on April 23rd, 2020.

We interviewed Madhuri Aggarwal, a senior business consultant solving product challenges for clients such as eBay and Cisco. Madhuri shared her expertise in product management and favorite tools and processes she uses on a daily basis.  What’s your background, and what are you working on? With a masters in marketing and...

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OKR

What is OKR and why everyone talks about it

Posted on April 15th, 2020.

This is a story about how we increased team performance and the quality of work by using OKR. Here are the topics of the article: What is OKR? Weaknesses of OKRs Benefits of OKRs Top 3 mistakes in OKRs How to use OKRs It was several years ago when we began using OKRs in the company Kepler Leads, which is a conversion rate optimization...

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Interviews

Jedrzej Kaminski: About skills for PMs, technologies, A/B testing, meetings, and OKRs

Posted on March 27th, 2020.

This week, we interviewed Jedrzej Kaminski, a Product Manager at EyeEm. Jedrzej shared his expertise in A/B Testing and data analytics to discuss measuring success when conducting research. He also answered burning questions on technologies he uses on a daily basis, his experience at EyeEm, and how to make different transitions into...